THE LAGNIAPPE: An extra food column from your paper’s humble staff
The 50th anniversary of Burleson’s Dairy Queen makes for half a century of family quality
In many ways, cooking is a labor of love – something to enjoy with members of the family.
Rachel Jones, manager of the Burleson Dairy Queen, said her long career with the company has taught her quite a bit about family.
Her store recently celebrated its 50th anniversary and the party spanned the entire month of April.
She said the large crowds took advantage of festivities and made her glad she had trained many of her employees like they were family. It really helped the quality of customer service in the store, she said.
This is a good thing, because it took a lot of energy to keep up with serving and preparing the wall-to-wall Blizzards, the in-demand Happy Hours, and the delectable, soft serve ice cream and good cooking, she said.
“I hire a lot of workers from high school and a lot of them stay until they graduate,” Jones explained. “Some don’t know a lot about the business when they start, so I teach them. I had six high school graduates – including my daughter – working for me this year. And when I realized they were going to be graduating, I nearly had an emotional breakdown.”
“They all feel like my kids,” she said, “And that’s what I take away from Dairy Queen.”
It was probably easy to tell there were Dairy Queen celebrations going on throughout April from the appearance of the giant ice cream cone known as “Curly Q” – plus the constant stream of festivities marking the store that month,
“It was always something,” said Jones with a friendly laugh. “A lot of folks. Everybody came.”
Jones has been working for Dairy Queen for much of her adult life – including the stores in Mayfield, Cleburne and Burleson.
“I’ve worked here in Burleson about 10 years,” she said. “What I like about the Burleson store is the customer base. Our favorite customers come to see us every day and I really enjoy their company.”
National Donut Day meets Burleson Star Live
Everything’s better with a doughnut, right?
Dunkin’ Donuts would know. The company’s employees have been making them for 66 years. Hot, hearty coffee, too. The java at Dunkin’ Donuts is almost as renowned as the tasty treats.
But, aside from its Burleson location at 735 SW Wilshire Boulevard, what does that have to do with this column?
Well, on the first of June, a DD representative paid us a visit on the eve of National Donut Day. Nathan Pressler, Dunkin’ Donuts field market manager, swung by Burleson Star Live, our special Internet radio show on the Fishbowl Network in Arlington.
He was there as a kind of as a doughnut oracle to answer all questions on the history of the treat.
And yes, during Burleson Star Live, Pressler brought free donuts, delicious coffee and intriguing historical information.
For instance, did you know that Dunkin’ Donuts sells 2.8 billion donuts and MUNCHKINS® donut hole treats worldwide each year?
And that, on June 2, Dunkin’ officials also delivered 60 dozen doughnuts to the Dallas Police Department in recognition of National Donut Day.
Pressler was a veritable jelly doughnut of information while on the air speaking to us during the 2 p.m. Thursday, June 1, show.
One other cool fact: National Donut Day was originally established in 1938 by the Chicago Salvation Army to honor women who served doughnuts to soldiers during World War I.
Welcome to our column!
Wikipedia defines lagniappe as "a small gift given a customer by a merchant at the time of a purchase” – for example, a 13th doughnut on purchase of a dozen.
This column is, by definition, the lagniappe the Burleson Star’s restaurant page gives to readers. A few news briefs. A little something extra to mentally chew on while waiting for our main journalistic course.
If you have any small restaurant or food-related tips to offer, please don’t hesitate to call Ben Tinsley, Burleson Star Managing editor and senior reporter, at 702-524-3773.